MIGUEL HARICHI

The client sought a brand identity that was both fun and visually appealing, as a reality TV star and a content creator he needed the branding to connect with his target audience whilst portraying his individuality. 

 

The project encompassed the creation of a Logo, Banner, Intro, Outro, Character Design, and Character Animation.

 

Results

 

For this branding initiative, I selected a palette of purple, complemented by black and white. They chose purple as this was their favourite colour - adding a personal touch to the aesthetic, the bold purple added further context as the bold and bright colour perfectly captured his personality, while black and white provided a balance and contrast.

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To add further individual context my client also noted that they love Anime, so for the character design I opted for an anime-inspired style of illustration.

 

For the logo, I opted to create a minimalist font to convey his modern aesthetic and to connect further with his target audience who tend to be from a younger demographic (Gen Z and Millennials).

 

The brand deliverables followed the same design approach, resulting in a cohesive brand aesthetic.